Text Case for Product Names & Brand Guidelines
Published 2026-02-28 · convertcase.in
Product name capitalisation is part of brand identity. Getting it wrong undermines your brand. Here's how to do it right.
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1Trademarked Names
Always capitalise as the brand specifies: iPhone (not Iphone or IPHONE), YouTube (not Youtube), GitHub (not Github).
2Your Own Product Names
Decide on a convention and document it in your brand style guide. Apply it consistently everywhere.
3Software Version Names
Windows 11, macOS Ventura, iOS 17 — follow platform conventions.
Frequently Asked Questions
How do I know how a brand capitalises its name?
Check their official website, press kit, or brand guidelines — most companies publish these.